Female Founders Transforming the Beauty Industry
Female founders are transforming the beauty industry. These founders are using their personal experience as beauty consumers to drive innovation in an industry ripe for disruption.
All aspects of beauty are being reimagined - from beauty product packaging to beauty ingredients to the entire retail experience.
Listen to these leaders as they chart their paths, describe the obstacles they surmounted, and explain why their work matters.
7 Stories from Female Founders
Marla Beck
Bluemercury Co-founder/CEO Marla Beck shares the ethos and history that led to the successful creation of Bluemercury. She talks about the impact of the pandemic on beauty retail and how her company is evolving to meet changing consumer priorities.
Celeste Hilling
Celeste Hilling, the Founder and CEO of Skin Authority, discusses her background in technology and how she used it to develop a new category of health-inspired skincare formulations. Her goal: enhance and protect the skin’s protective barrier from environmental damage.
Allie Egan
Founder/CEO Allie Egan offers insights into her mission to shed light on what’s actually going inside one's body. She wants to enable consumers to make the best decisions based on real data, using her company’s innovative Skin + Health Test kit.
Stephanie Stall
Stephanie Stall, CEO and co-founder of Ace of Air, discusses how she and her team deconstructed the beauty paradigm. They are offering consumers the chance to rent product packaging in the name of conserving the planet.
Hillary Peterson
Toxic ingredients in beauty products drove Hillary Peterson to found True Botanicals to transform the beauty industry.
Eha Urbsalu
From an international modeling career to founding a beauty business, Founder/CEO Eha Urbsalu is bringing time-tested Nordic skincare rituals and ingredients into homes around the world. She shares how she overcame costly obstacles to creating certified organic products with an eye for sustainability and navigated a challenging marketplace with a grassroots approach, for her brand Viking Beauty Secrets.
Britta Cox
Entrepreneur Britta Cox, founder of Aquis, has created a hair care system that rethinks how we wash and dry our hair. Britta debunks myths and explores the biology of hair and hair survivability.
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